Google might have changed the face of the Internet searching with its unique, and closely protected, search method that has been demonstrated to yieldmore relevant results than the leading search engines of the early years (despite attempts by people utilizing search engine optimization to try and manipulate the results!), however there is a new aspirant trying to give the Internet search a thorough makeover, and it appearsto be succeeding where so many others have failed. Bing.com, Microsoft’s newest baby was launched in the end of May 2009, and has starting then demonstrated improvements in acceptance each month in a commercial landscape where most felt that Google could not, and would not, be closed in on possibly in our times. Only a few months after Microsoft’s introduction of Bing, Google’s market share fell by 0.1 percent, while Bing rose to 9.3 percent of market presence. Many other search engines have stagnated in their market share, but when the 2nd best search engine Yahoo has only 19.3 percent of the market share, it is remarkable that a new entrant such as Bing can rise to nearly 10 percent immediately, and seems that it won’t just stop there.
What’s so outstanding about Bing? Is it just the $100million Internet Marketing and Search engine marketing program that has it biting away at the search engine market share? Or is there something actually worthwhile in the way the search happens that places it above the rest, making it a real challenger to Google? Conceivably both. For instance, Bing features a visual search feature which lets a user to explain what they’re looking for and then whittle down their search based on image results, thus a user who can recall what an object looked like finds it hard to remember what it’s called, can quickly find what they’re looking for. Saw Caught a new car on the way but don’t understand what make or model it was? Bing’s visual search will assist you in finding that model by presenting you with a series of images from which to choose the nearest and gradually find arrive at the precise model you were looking for. This may appear a simple concept at first, but Bing believes that they are changing the way everyone will use Internet searches in the future. By making it more graphical, they hope to transform the way users search the web. It’s no wonder then that they like to refer to Bing a ‘decision engine,’ rather than a ‘search engine.’
