Supra, the name itself reeks of some thing inventive, brand new and fresh. Supra is a Latin word that stands for ‘above and beyond’ and the originator itself perceives its necessary to have a great name to please a fresh, new crowd of hip, young youths. The Supra brand of footwear is not your traditional Nike Trainers. Nikes are terrific, but several would favor a contender, someone to think of something new and stimulating and produce Nike a run for their money and in my personal view, I think Supra has done it. Breaking traditions, experimenting with colors and patterns, as well as attracting a loyal lover of big names from Nike to Converse to Adidas, Supra has managed to spontaneously combust in a market place swamped with black, lo-fi blando-sneakers. Supra’s collection of neo- classical Skytops and their 14k gold Chad Muska model has caught the attention of several and has been offered out in nano-second.
The causes that make Supra appealing are their challenging types that are as ostentatious as they are original, sporting multiple buckles, gold stores and stunning patent leather. Their over-the-top types have productively managed to rip the massively competitive market of footwear that are filled with black, lo-fi bland trainers.
Based by Angel Cabada, who is a self-professed dog lover and native Californian, Supra Footwear is a skate and street prompted footwear company that Angel kick started in 2006. From trying to find his niche working in fast food outlets and not liking it, Angel finally found his calling when he started making clothing with his friends. Moreover, as what they say, the rest is history. In less than three years, Cabada has somehow built one of the most daring sneakers brands available and is now backed by some of the most important skaters to put up a skateboard, Chad Muska Erik Ellington, Jim Greco, Tom Penny and Antwian Dixon. Apart from a large admirer base compromising skate boarders, Supra has also captured the attention of the music industries big names like Jay-Z, Justin Timberlake and Lil Wayne.
Before Supra, Angel started with TSA that lasted for about ten years. Come 2002, Angel started KR3W, which he still owns under One Distribution and is the umbrella body for both KR3W and Supra Footwear. Supra Shoes, being introduced in 2005, is somewhat new on the scene, but oh boy, has this baby packed a punch in the sneakers scene. Supra was supposed to be KR3W Footwear, by the creator thought better of it-it could build a conflict of interest with the team so after much brainstorming and considering, Supra was definitely the sneakers label.
When Benjamin Franklin wanted to get power, people laughed. When the Wright Brothers wanted to fly, people laughed. So definitely, Angel would know how that feels when people started laughing of his idea of Supra Skytop and when he spent $100k into the first few samples. Nonetheless, looking back now, we are positive Angel has had the last laugh. The shoes have even reached international shores and people all the way from Tokyo to Paris and London to Sydney want the trainers to be part of their collection of branded sneakers.
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